PAOLO SANTOSUOSSO is a creative director and brand strategist working across fashion, luxury and culture, between Milan and New York.

With over twenty-five years of experience, his practice focuses on brand vision, creative strategy, positioning, art direction and visual identity, helping brands define, evolve and articulate their identity across every point of expression.

In 2014 he founded Socialrise, an independent creative studio working with international fashion and luxury brands. His work spans brand strategy and repositioning, creative and art direction, identity systems, campaign development, image direction, digital experiences and content strategy.