PAOLO SANTOSUOSSO

Paul & Shark

2025–2026 — Campaigns, film, heritage series

Paul & Shark — Art Direction PAOLO SANTOSUOSSOPaul & Shark — Art Direction PAOLO SANTOSUOSSO

The ask

Paul & Shark asked to bring its values of exploration, the sea and a century of heritage into its seasonal campaigns and into a longer form of brand storytelling.

What we did

Art direction of FW25, shot in the Svalbard Islands with Eddie Wrey and Cedric Bihr, and SS26 Reflections of Light by Brett Lloyd, built on the Sense of Journey pillar.

Scope

Campaign concepts, art direction of shoots and films, and the Heritage project: an animated series telling the brand’s history from the 1920s, written and storyboarded chapter by chapter.

Results

Online sales up approx. 40%

FALL WINTERPhoto: Eddie Wrey

Paul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSOPaul & Shark FALL WINTER — Photo: Eddie Wrey — Art Direction PAOLO SANTOSUOSSO

HERITAGEAnimated heritage series — Chapter One

Paul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSOPaul & Shark HERITAGE — Animated heritage series — Chapter One — Art Direction PAOLO SANTOSUOSSO

SS 2026Photographer: Brett Lloyd

Paul & Shark SS 2026 — Photographer: Brett Lloyd — Art Direction PAOLO SANTOSUOSSOPaul & Shark SS 2026 — Photographer: Brett Lloyd — Art Direction PAOLO SANTOSUOSSOPaul & Shark SS 2026 — Photographer: Brett Lloyd — Art Direction PAOLO SANTOSUOSSOPaul & Shark SS 2026 — Photographer: Brett Lloyd — Art Direction PAOLO SANTOSUOSSOPaul & Shark SS 2026 — Photographer: Brett Lloyd — Art Direction PAOLO SANTOSUOSSOPaul & Shark SS 2026 — Photographer: Brett Lloyd — Art Direction PAOLO SANTOSUOSSOPaul & Shark SS 2026 — Photographer: Brett Lloyd — Art Direction PAOLO SANTOSUOSSOPaul & Shark SS 2026 — Photographer: Brett Lloyd — Art Direction PAOLO SANTOSUOSSO
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