PAOLO SANTOSUOSSO

Guest in Residence

2026 — Campaigns, film, production

The ask

Guest in Residence, the cashmere brand founded by Gigi Hadid, needed one creative direction able to carry the brand season after season, and to launch its first denim line without losing the warmth and ease of its knitwear.

What we did

Art direction and production of six campaign chapters in one year: Pre-Spring 2026 with Theo de Gueltz, SS26 with Matteo Montanari, FW26 Guest Goes West with Clara Balzaray, the FW26 Denim film directed by Java Jacobs, FW26 with Rasmus Weng Karlsen and the Fall campaign with Sean Thomas.

Scope

Campaign concepts, casting and team selection, production and on-set direction, launch films and social cut-downs, client communication and production management.

Results

Online sales up approx. 200%

FW 2026 — GUEST GOES WESTModels: Gigi and Bella Hadid — Photographer: Clara Balzaray

Guest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — GUEST GOES WEST — Models: Gigi and Bella Hadid — Photographer: Clara Balzaray — Art Direction PAOLO SANTOSUOSSO

FW 2026 — DENIMDirector: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika

Guest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — DENIM — Director: Java Jacobs — Photographer: Lukasz Pukowiec — Starring Gigi Hadid & Malika — Art Direction PAOLO SANTOSUOSSO

PRE SPRING 2026Photographer: Theo De Gueltz

Guest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSOGuest in Residence PRE SPRING 2026 — Photographer: Theo De Gueltz — Art Direction PAOLO SANTOSUOSSO

FW 2026Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen

Guest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSOGuest in Residence FW 2026 — Model: Giedre Dukauskaite — Photographer: Rasmus Weng Karlsen — Art Direction PAOLO SANTOSUOSSO

SS 2026Models: Gigi Hadid + Divine — Photographer: Matteo Montanari

Guest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSOGuest in Residence SS 2026 — Models: Gigi Hadid + Divine — Photographer: Matteo Montanari — Art Direction PAOLO SANTOSUOSSO

FALL CAMPAIGNWith: Gigi Hadid and Sean Thomas

Guest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — With: Gigi Hadid and Sean Thomas — Art Direction PAOLO SANTOSUOSSO

FALL CAMPAIGNA closer chapter. Texture, colour, portraits.

Guest in Residence FALL CAMPAIGN — A closer chapter. Texture, colour, portraits. — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — A closer chapter. Texture, colour, portraits. — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — A closer chapter. Texture, colour, portraits. — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — A closer chapter. Texture, colour, portraits. — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — A closer chapter. Texture, colour, portraits. — Art Direction PAOLO SANTOSUOSSOGuest in Residence FALL CAMPAIGN — A closer chapter. Texture, colour, portraits. — Art Direction PAOLO SANTOSUOSSO
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