PAOLO SANTOSUOSSO

Jucca

2026 — Repositioning, identity, campaigns

Jucca — Art Direction PAOLO SANTOSUOSSOJucca — Art Direction PAOLO SANTOSUOSSO

The ask

Jucca asked to sharpen its image around tailoring and attitude, and to give the brand one consistent voice across seasons and channels.

What we did

Art direction of the FW26 campaign Forward Into Winter (Helena Severin by Mark Rabadan), SS26 (Lena Hardt by Mark Rabadan) and the Fall Winter story with Leon Mark and Santa Valentina, with four campaign films.

Scope

Brand repositioning and logo rebranding, campaign concepts and art direction, campaign films, and the 2027 Marketing and Communication Plan.

Results

Brand repositioned with a new logo and visual identity
Increased brand awareness

FW 2026Model: Helena Severin — Photographer: Mark Rabadan

Jucca FW 2026 — Model: Helena Severin — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca FW 2026 — Model: Helena Severin — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca FW 2026 — Model: Helena Severin — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca FW 2026 — Model: Helena Severin — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca FW 2026 — Model: Helena Severin — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca FW 2026 — Model: Helena Severin — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca FW 2026 — Model: Helena Severin — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca FW 2026 — Model: Helena Severin — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSO

SS 2026Model: Lena Hardt — Photographer: Mark Rabadan

Jucca SS 2026 — Model: Lena Hardt — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca SS 2026 — Model: Lena Hardt — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca SS 2026 — Model: Lena Hardt — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca SS 2026 — Model: Lena Hardt — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca SS 2026 — Model: Lena Hardt — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca SS 2026 — Model: Lena Hardt — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca SS 2026 — Model: Lena Hardt — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSOJucca SS 2026 — Model: Lena Hardt — Photographer: Mark Rabadan — Art Direction PAOLO SANTOSUOSSO

FALL WINTERTailoring, attitude, sharp silhouettes.

Jucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSOJucca FALL WINTER — Tailoring, attitude, sharp silhouettes. — Art Direction PAOLO SANTOSUOSSO
← All workSantoni →